Required permissions: Account Admin
If your company merges or rebrands and you need to update the name, you can do this inside your SmileBack account.
A user with Account Administrator permissions just needs to log in to SmileBack and go to the billing portal.
Open the portal and then select the "Billing Contact" option, there you can click the company name and update it.
Next, possibly you would like to update your logo. You can read more about it here.